Our Policy

At Gemcult ("Gemcult," "Company," "we," "our," or "us"), your privacy matters. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website, products, and services (collectively, the "Services"). It applies to visitors and customers across the United States, including residents of California and other states with applicable privacy laws. By using our Services, you agree to this Policy. If you do not agree, please do not use our Services.

1. Information We Collect

We collect different types of personal information depending on how you interact with us.

A. Information You Provide Directly

Full name
Email address and phone number
Billing and shipping address
Account login details (if you create an account)
Payment details (processed securely by our third-party payment providers; we do not store full card numbers)
Messages, reviews, photos, and customer-support inquiries
Any other information you voluntarily submit

B. Information Collected Automatically

IP address, device type, and browser details
Pages visited and time spent
Referring URLs
Clickstream, interaction, and approximate location data

C. Information From Third Parties

Advertising and social-media partners (e.g., Meta)
Analytics providers (e.g., Google Analytics)
Payment processors
Social-media platforms, if you connect your account

2. How We Use Your Information

We use your information to:

Process and deliver orders and manage your account
Provide customer support and send order updates and service messages
Personalize your shopping experience
Improve our website and services
Run marketing campaigns by email, SMS, and online ads
Operate promotions, sign-up offers, and any rewards program
Prevent fraud and maintain security
Comply with legal obligations

3. How We Share Information

We do not sell your personal information for money. We may share your information with:

Service providers (shipping, payments, hosting, analytics, customer support)
Marketing and advertising partners
Affiliates and business partners
Legal authorities, when required by law or to protect our rights

Please note: when we allow advertising and analytics partners to collect information through cookies and pixels for cross-context behavioral advertising, this may be considered a "sale" or "share" under California and other state laws, even though no money changes hands. See Your State Privacy Rights below for how to opt out.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to remember your preferences, improve site functionality, analyze traffic and behavior, and deliver personalized ads. You can control cookies through your browser settings and through the cookie-preferences tool on our website.

Global Privacy Control (GPC). We honor recognized browser-based opt-out signals, including the Global Privacy Control. When we detect a GPC signal, we treat it as a request to opt out of the "sale" or "sharing" of personal information for that browser or device.

5. Your State Privacy Rights

Depending on your state of residence (including California, Virginia, Colorado, Connecticut, Texas, Oregon, and others), you may have the right to:

Know and access the personal information we hold about you
Request deletion of your personal information
Correct inaccurate personal information
Request a portable copy of your data
Opt out of targeted advertising and the "sale" or "sharing" of your personal information
Limit the use of sensitive personal information
Appeal a denial of any of these requests

To exercise any of these rights, contact us at Email: support@gemcult.com or use the "Do Not Sell or Share My Personal Information" footer link and a cookie-preferences tool on the website. You may also use an authorized agent to submit a request on your behalf; we may ask the agent for proof of authorization and may verify your identity before fulfilling a request.

Non-discrimination. We will never deny you service, charge you a different price, or provide a different level of quality because you exercised your privacy rights.

6. California Notice - Categories of Information

For California residents, in the past 12 months we may have collected the following categories of personal information (as defined by the CCPA/CPRA): identifiers (such as name, email, phone, address, IP address); customer records (such as billing and shipping details); commercial information (such as products purchased or considered); internet and network activity (such as browsing and interaction data); approximate geolocation; and inferences drawn to create a profile of your preferences. We collect this information from you directly, automatically through your device, and from the third parties listed above, and we use and disclose it for the business purposes described in this Policy.

7. Financial Incentives

We may offer programs that provide rewards, discounts, or other benefits in exchange for your information - such as email or SMS sign-up offers and any loyalty or rewards program. Participation is entirely optional, you may withdraw at any time, and the value of these incentives is reasonably related to the value of the information you provide. Details are presented at the point you enroll.

8. Data Retention

We keep your personal information only as long as necessary to fulfill orders, meet legal and tax requirements, resolve disputes, enforce our agreements, and run our business. When information is no longer needed, we delete or de-identify it.

9. Data Security

We use reasonable technical and organizational measures to protect your information. However, no system is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Services are intended for adults. You must be at least 18 to purchase or create an account, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, please contact us and we will delete it.

11. Marketing & Communication Preferences

You can opt out of marketing emails at any time using the "unsubscribe" link in any email. For text messages, reply STOP to opt out or HELP for help, consistent with our Terms & Conditions. You may still receive non-promotional messages, such as order and account updates.

12. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.